Round Image of Tovar's Face

Creative Director
& UX Lead

I'm a User Experience lead, currently at a healthcare startup. I have a vast background working with brands and startups including Apple, YouTube, VMware and Shoprunner. I'm passionate about digital experiences, mentoring and improving team process.

Brand Marketing Design

Through a holistic approach to brand and marketing strategy, my ability to look beyond traditional brand design assets and create entire brand experiences that impact consumers’ lives allows me to create friendly, personal, and relatable brands rooted in human connection.

Latest Work

Youtube LogoShoprunner LogoApple logoSwipesense  logoMicrosoft logoDisney Logo
A Few Clients

"Beyond being a talented designer, they're a great thought partner, and a blast to work with."

Autumn Schultz
Director of Experience Design

"Tovar’s advocacy of inclusivity and accessibility is valuable to any product or project."

Vicki Zou
Product Designer

Latest Writings