Read More
Client:
SwipeSense
Year:
2020
Role:
Branding, Illustration
Exceptional healthcare workers deserve exceptional tools to deliver exceptional care.
SwipeSense asked me to not only create branding for their new Nursing Insights app but to also visually communicate their platform. Having a visual to clearly convey their platform infrastructure to prospective hospital and caregiving prospects helped to propel their business and message forward.
For the branding of Nursing insights, the client was looking for a fresh feel that was cohesive with their other apps. Thinking about colors that encompass the care and friendliness of the nursing staff lead me to a brighter and warmer color palette.
The Nursing Insights application helps nursing leaders sustain Purposeful Hourly Rounding and Bedside Shift Reporting. I used the idea of rounds for the texture of the motif, which we used as an accent in the brand throughout the nursing insights app.