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Client:
Shoprunner
Year:
2019
Role:
Creative Lead
Online shopping feels full of endless possibility, where you can find almost anything you could ever want. But actually getting those things is another story. Bumping up against every site’s individual policies, protocols, and fees bursts that dreamy bubble — dragging you back to a world bound by limitations and logistics. "Shop in the fast lane" is a unified experience that removes barriers and paves a swift path for smart shoppers and savvy retailers.
We had 18 weeks til set launch date. I managed the creative development and visualization for the brand identity, design system, and marketing collateral we would need for launch. The Brand Identity was In collaboration with the wonderful team at Red Antler.
Worked with Red Antler team on Shoprunner's Brand Identity. Filmed Sizzle reel with Spencer Johnson Films. Visual design team started on visual design system. Evangelized design system across product teams and got buy in from CPO.
We launch our new branding and design system internally at the company all hands.
Shoprunner launches the new branding across all 6 of Shoprunner's digital products including marketing and sales assets.
